10. The first important revelation that I learned during
this semester was to identify and understand the demographic that you want key
in on. Bough and Agresta both emphasize how important it is to identify your
demographic when launching a brand in general. It was surprising to see how
difficult this is because my brain wanted to go in so many directions it was
sometimes hard to stay in one lane.
9. While adding content to me blog I constantly thought
about hard this it would be to do on a different platform like print of TV.
Experiencing this, I understood why Bough stated in the text that marketers
cant rely soley on TV, print, and radio. With content coming in at an alarming
rate I was very thankful that my platform was online rather than on these other
forms of media. Updating my blog was so simple I could only imagine how hard it
is to do through TV, print, and Radio at a moments notice.
8. Another aspect of viral media that I didn’t think would
play a huge factor are key words that connect with your site. Agresta
emphasized how much key words matter to your brand because they correlate with
what people gravitate towards and inadvertently associate with your brand. In
my case the importance of key words helped RSS/ Google Alerts to gather
important information that can be posted to my blog.
7. Another aspect that really surprised me is just how cool
it was to have simple widgets. Bough in the text speaks about how crucial it is
for simplicity to rule your website and brand as a whole. In the beginning it
was difficult learning how to actually put the widgets into my blog, but once
they were there I thought it was awesome. Just by clicking on this side could bring
me to Instagram, or this part brings me to twitter, the simplicity truly makes
a big deal.
6. Another point that both Bough and
Agresta went in depth about was your brand having an identity. The brand has to
represent something or evoke a feeling into the consumer in order to get the
consumer to commit to your brand. It surprised me in the way I chose to take an
aspect from my blog and have that spread to all the other branches. I decided
to take the matrix letters and numbers and apply that somewhere on the screen
on all of my platforms, just to let people know that yes this is connected to
that.
5. Another key aspect that I found interesting
was from Bough saying that every move you make isn’t going to be flawless. I
wasn’t surprised by his statement at first because naturally you are going to
make mistakes, but as I built my blog I began to realize what he meant. The
first time posting something or informing consumers was very far from perfect.
Out of all the posts that I had, I probably messed up on each of them 5 times
and had to go back and change something and re post it on my blog. I stayed
with it and eventually I got better and received the results I set out to get.
4. One aspect that was truly surprising to me
was the bias that I had towards one console. In the text both Agresta and Bough
detail that you must practice professionalism when approaching your brand and
social media platforms. This includes not showing bias towards things, in my
case I definitely showed bias towards Xbox One neglecting other consoles. I
didn’t even realize it until reading through my blog and noticed the vast
information on strictly Xbox info. I counteracted this by having two posts that
emphasized both consoles and one post strictly about Playstation
3. One revelation that I had started out as a headache,
but in the end I ended up loving it. At the beginning of making my Youtube
elevator pitch I was annoyed, but I absolutely loved creating it and editing
the video together. It tested my skills in Final Cut Pro and just let me run
with me ideas producing something that I truly enjoyed experiencing.
2. At the beginning of the semester I thought it would be
easy to create and manage a social media platform consisting of Instagram,
Facebook, Twitter, and Blogger. I was truly wrong because keeping up with all
the apps along with your blog is no game you have to stay connected will all
your platforms. I now understood why Bough stated that social media has become
more work for big business with one person operating the whole platform, to
whole teams of people operating the project.
1. The most important revelation that I had over the course
of this semester is that in order to not picture this as work you must truly
love what you are doing. I love videogames and talking about them so itis not a
problem posting things and promoting my brand through video games. Both Agresta
and Bough sound like they love what they are doing so much that they wrote a
whole book about it. That is how I felt posting information about videogames,
it just didn’t feel like work I enjoyed what I was doing.
